SNOB Milano is a pioneering collection of flat lenses, masks and magnetic clip-ons, with the latter – featuring exclusive ZEISS Sunlens lenses – today known as the brand's signature line. Founded in 2014 – SNOB Milano is proudly and rigorously 'Made in Italy': each model is studied and designed in Milan, while production takes place in its own production unit in Venegono Inferiore – Varese eyewear district – which recently celebrated 100 years of history in eyewear production fourth.
Design, research and experimentation are elements that characterize the path and planning of this brand that, since its debut, has distinguished itself as a creator and forerunner of trends with a strong impact. The brand's success is mainly due to the use of innovative and high-quality materials, but attention to detail is the icing on the cake. In short, a perfect meeting between Made in Italy and design interpreted in a cool, refined and modern way.
One of the brand's main focuses for 2022 is to take a step forward in the sustainability process and leave a lighter footprint. From this season onwards, the clip-on collection will only use exclusive ZEISS Sunlens climate-friendly lenses with a low environmental impact, made from environmentally friendly nylon. – The synergy with ZEISS Sunlens goes back a long way and SNOB Milano is particularly proud of it. Silmo 2022 welcomed the new Bio Lux line, made of bioplastic from oils combined with beta titanium: a bold and sophisticated range of new generation clip-on glasses.
The company also invests in sustainability and last year 40% of the energy used was self-generated, once again demonstrating its ability to revolutionize by adapting to change. In this context, even the plastic packaging used until now has been replaced by materials derived from corn. The path taken by the brand is very clear: to delve into the search for new environmentally friendly materials, without ever losing sight of the aesthetics, quality and performance of the products.
