HEYELANDER is a young, independent optical brand, founded in 2019 and based in the Netherlands. We design and produce a contemporary range of frames from handmade acetate, metal and Japanese titanium. We distribute these from our warehouse in Wijk and Aalburg, without the intervention of expensive agents or distributors, directly to the independent professional optician.
Because we have digitalized the traditional distribution model in such a way that all redundant costs have been eliminated, we can offer our HEYELANDER range at incomparably competitive prices. We do not make expensive company visits, but instead we offer a pleasant online ordering portal with excellent margin options.
Come visit our stand X28 and view the current collection of frames and accessories. If that doesn't work, we invite you to register for a customer account, after which you can see our incredible prices and place your B-2-B orders online. We look forward to doing business with you!
