LOCATION, TIMES AND MORE…
PARTICIPANT INFORMATION
BOLD XXL: 7+8 SEPTEMBER 2025
INFORMATION
Because there are a lot of possibilities on Bold, the amount of information can sometimes be overwhelming.
We will do our best to make everything as simple and clear as possible.
If you still have questions, please let us know. Send us an email and we’ll get back to you as soon as possible.
STEP 1: STAND TYPE
View the floor plan and determine what type of stand you want. Do you want to be unburdened with a standard setting (blue or green)? That’s possible. Or choose ‘Space Only’ (yellow) and build a booth with your own identity. Each stand type has a different color on the map. (Scroll down for more information on the various stand options.)
You can indicate three preferences for the location of your stand. BOLD reserves the right to adjust your booth assignment and location if necessary. Keep an eye on the floor plan for any structural changes.
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STEP 2: SIGN UP
Go through the registration page and make sure you fill in or click on all the requested items. If the registration has been successful, you will receive a copy of the registration in your email. We will then pick it up as soon as possible and send a confirmation of your participation and a deposit invoice. As soon as this has been paid, participation is completely final.
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STEP 3: ONLINE SHOP
After registration you will receive a link to the online shop from us. Here you can arrange and customize a lot extra. Think of: different color carpet tiles, furniture, visuals, stand cleaning, electricity. This is all very simple and self-explanatory. Just don’t forget to finalize your shopping cart. Otherwise we will not receive the order and it will not be arranged,
MAP
Check here which stands are still available.
ORANGE: Stands can be temporarily placed in option
if the application is completed or approved.
RED: Definitely booked and no longer available.
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UPDATE: 13-08-2025 – 21:00.
(Click on the map to enlarge.)
NOTE: Choose the correct stand type (with the stand number) otherwise the registration cannot be processed.
Floor plan can still change if necessary. The stand numbers are also subject to change and are not yet definitively determined. Keep an eye on this page for developments.
WE WOULD LIKE TO INTRODUCE YOU TO AIDEN!
Aiden will regularly drop by with interesting explainer videos. Watch his first video about the different stand types at BOLD XXL here.
It takes some getting used to, but unfortunately Aiden only speaks English.
STAND OPTIONS AVAILABLE ON BOLD XXL
START-UP STAND
• 2×3 meters (6 m2) • With basic setup • With lighting • With furniture • For brands that have been around for a maximum of 3 years. • Maximum 2 brands.
4X3 METER STAND:
• 4×3 meters (12m2) • With basic setup • With lighting • With anthracite floor tiles • Without furniture • Without electricity • Maximum 5 brands.
5X4 METER STAND:
• 5×4 meters (20m2) • With basic setup • With lighting • With anthracite floor tiles • Without furniture • Without electricity • Maximum 5 brands.
LUXURY LOUNGE:
• 5×4 meters (20m2) • With basic setup • With lighting • With anthracite floor tiles • With luxury furniture • Without electricity • Maximum 5 brands.
SPACE ONLY:
• Basic floor price, from (minimum) 20m2 • Own stand construction • Without lighting • Without electricity • No maximum number of brands.
SCROLL DOWN FOR MORE EXPLANATION OF THE STAND OPTIONS
START-UP Stands
Only a limited number of the start-up stands are available. They are indicated in a pink color on the map. You can find more information below. Price is 1395,-
START-UP
This stand is especially for ‘Starting eyewear brands’, which have been around for a maximum of 3 years and could use a little luck. Or smaller optician-related companies such as: software, administration, advice.
Do you want to be here?
Then let us know why you deserve this place.
INCLUDED
Measurement: The stands are 6m2. This can be 3 meters wide x 2 meters deep or vice versa.
This depends on the location of your booth.
What’s included:
• Back of black pleated blind of three meters (sometimes 4 meters) high.
• Two LED lights.
• Anthracite floor tiles.
• Four white high chairs.
• One white high table (82 cm wide x 180 cm long x 111 cm high).
• One white low table (82 cm wide x 82 cm long x 73.5 cm high).
• Including one poster 100×200 cm (you can keep this after the fair).
• By brand: Free brands page on the Bold Website.
Please note: It is not possible to change the layout and/or the furniture of the stand. If you don’t want furniture, please let us know in time. The price of the stand remains the same.
In consultation it is allowed to hang extra posters yourself (bring your own mounting material and a ladder).
NOT INCLUDED
• These stands do not have side walls.
• Electricity, this can be added in the webshop.
• Lunchbox: this can be added optionally in the webshop. It is allowed to bring your own lunch (for your own consumption).
• Own catering at your stand is possible, but a buyout is used for this, see the Brabanthallen section for more information.
• Media Package: this choice is made during registration.
• Parking ticket, to be ordered at the Brabanthallen, see heading parking.
There is a maximum of two trademarks per stand and a maximum of one stand per registration. This stand can be rented a maximum of two times consecutively.
4×3 meters & 5×4 meters stands
A large number of stands are available here. They are indicated in a blue (4×3 meters) or green (5×4 meters) color on the map. You can find more information below. Price is 2295,- and 2895,-
STANDS
These stands are especially for exhibitors who want to be completely unburdened. We build the complete basis of your stand and you can even rent the furniture through our online shop.
This way you can fully focus on a successful trade fair participation and all you have to do is take your collection with you.
INCLUDED
Measurement:
4 x 3 meters: 4 meters wide x 3 meters deep (blue).
5 x 4 meters: 5 meters wide x 4 meters deep (green).
What’s included:
• Back of black pleated blind of four meters high.
• The head stands have no side walls, between the stands have a partition wall of black spagetti cord curtain, please note: it is not allowed to close the side walls.
• Includes two LED lamps (+ electricity for the lighting, not for your own use).
• Anthracite floor tiles, a different color is possible (+7 per m2).
• And one poster 100×200 cm (you can keep this after the fair). Extra poster can be booked during registration or via the webshop (+100,-).
• By brand: Free brands page on the Bold Website.
In consultation it is allowed to hang extra posters yourself (bring your own mounting material and a high ladder).
NOT INCLUDED
• Electricity, this can be added in the webshop.
• Furniture: these can be optionally added in the webshop. It is also allowed to bring your own furniture.
• Lunchbox: this can be added optionally in the webshop. It is allowed to bring your own lunch (for your own consumption).
• Own catering at your stand is possible, but a buyout is used for this, see the Brabanthallen section for more information.
• Media Package: this choice is made during registration.
• Parking ticket, to be ordered at the Brabanthallen, see heading parking.
There is a maximum of five brands per stand and a maximum of three stands per exhibitor.
Of course, you can put together your own furniture combinations.
A standard furniture set can be rented for 395,-.
LUXURY LOUNGE Stands
Due to the exclusive furniture, we have a very limited number of stands available. They are indicated in a purple color on the map. You can find more information below. Price is 3595,-
LUXURY LOUNGE
These stands are especially for the high segment of frames with a purchase from 150 euros and higher. These stands include a luxury furniture set.
Colors of the chairs may differ from the example above.
INCLUDED
Measurement: This stand is 5 meters wide x 4 meters deep.
What’s included:
• Back of White pleated blind of four meters high.
• The head stands have no side walls, between the stands are separated with a white spagetti cord curtain, please note: it is not allowed to close the side walls.
• Includes two LED lamps, up-lighters from the ground onto the white curtains.
• Anthracite floor tiles.
• And one poster 100×200 cm (you can keep this after the fair). Extra poster can be booked during registration or via the webshop (+100,-).
• By brand: Free brands page on the Bold Website.
In consultation it is allowed to hang extra posters yourself (bring your own mounting material and a high charger).
NOT INCLUDED
• Electricity, this can be added in the webshop.
• Lunchbox: this can be added optionally in the webshop. It is allowed to bring your own lunch (for your own consumption).
• Own catering at your stand is possible, but a buyout is used for this, see the Brabanthallen section for more information.
• Media Package: this choice is made during registration.
• Parking ticket, to be ordered at the Brabanthallen, see heading parking.
There is a maximum of five brands per stand and a maximum of three stands per exhibitor.
SPACE ONLY
With this option, you literally rent the ‘bare floor’. Stand construction is not included. We can take care of the stand construction for you if you would like to. Send an email to Guusje van de Sterren (support@bold-opricalfair.nl) and we will be happy to think along with you. Price is 105 per m2.
SPACE ONLY
You can work with your own stand builder, or we can help you with stand construction. We can be the link that unburdens and arranges everything. Stands that are built via Bold are set up earlier and are therefore ready to receive you earlier for the finishing touch.
Let us know as extensively as possible what your wishes are and what your budget is, and we will provide you with a competitive quote from our stand builder.
DIMENSIONS
Check the map to see what is still available. Sometimes it is possible to combine two stands into one large stand. We are happy to look with you. Space Only is possible from 20m2.
Included in SPACE ONLY participation:
You will receive a free trademark page on the Bold Website for each brand. In addition, you can indicate per brand whether you want to use extra promotion options. You will find this choice during registration.
NOT INCLUDED
• Stand construction.
• Electricity, this can be added in the webshop.
• Furniture: these can be optionally added in the webshop. It is also allowed to bring your own furniture.
• Lunchbox: this can be added optionally in the webshop. It is allowed to bring your own lunch (for your own consumption).
• Own catering at your stand is possible, but a buyout is used for this, see the Brabanthallen section for more information.
• Media Package: this choice is made during registration.
• Parking ticket, to be ordered at the Brabanthallen, see heading parking.
There is no maximum brands at Space Only stand construction.
MEDIA PACKAGE DEALS & BOLD MAGAZINE
MEDIA PACKAGE
BASIC: €0,-
Included for all participating brands: Each brand gets its own online page. View examples of the online pages here: bold-opticalfair.nl/deelnemers/.
PRINT: +€40,-
Do you want your own editorial in Bold Magazine and visible on the website? Choose this option. Bold Magazine is sent free of charge to your existing and new customers. Put your brand in the spotlight!
ALL-IN: +€55,-
With this option, you have used all possible options and channels. We put the brand in the spotlight for you. You get your own online page on the website, but also an editorial in Bold Magazine. And to top it all off, for the fair we put your brand front and center on our social media channels, don’t you follow us yet? Then take a quick look at: INSTAGRAM | FACEBOOK
‘DELIVER A NEW BRAND’
Each participating brand gets its own page on the Bold website. If there is already a page from the previous edition, it will be automatically replaced. It is possible to make changes (in text or images) once free of charge. Additional changes will be charged.
New brand:
Deliver the material as soon as possible via the link below. The supplied text is also used in our Bold Magazine (extra option). So if you want your brand to be promoted, deliver it as quickly as possible and complete!
The sooner you submit the material, the sooner your page will be added to the online participant overview. Here is the link to upload your content: https://bold-opticalfair.nl/bold-upload-formulier/
Does the page stick? Check that the material is no larger than 5 MB and that it is a jpg file. If it still doesn’t work after that. Then send your image to us by email.
You can change or renew the supplied material at a later stage, but there are additional costs involved. Ask the organization about the possibilities.
Note: A maximum of one correction round per brand is included for the online page. Additional corrections will be charged. We have too many brand pages to constantly make corrections. This way we can continue to offer the basic pages free of charge.
BOLD MAGAZINE
In Bold Magazine you will not only find information from the participating brands, companies and the corresponding contact information. But also interviews and practical information. Three weeks before the fair, Bold Magazine will be sent free of charge to all independent opticians in the Netherlands.
Do you want to make your brand stand out? Then place an ad in Bold Magazine. Check out the possibilities below. Deadline for submitting an advertisement is 01-07-2025.
View all editions of Bold Magazine here .
CONTACT INFORMATION & DEADLINES
CONTACT
Terressa: +31623424508
Walter: +31616678376
Space Only
Guusje: +31641616770
Send Guusje an e-mail:
support@bold-opticalfair.nl
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Brabanthallen:
For questions about the facilities of the
Brabanthallen you can call: +31736293911
Or send an email to:
servicebalie@brabanthallen.nl
Don’t forget to mention that your exhibitor
are from BOLD XXL.
ADDRESS:
BRABENTHALLEN
Diezekade 1, 5222 AK ‘s-Hertogenbosch
Netherlands
DEADLINES:
Make a note of these dates in your google calendar. If you miss one of the deadlines, you run the risk that we will not have your poster or advertisement ready in time for the fair. There will be no refund. This is the responsibility of the exhibitor himself.
Editorial – website: Deadline: Yesterday!
What we need: an informative text about your brand, your logo and one or two images that we can use. The sooner you submit the material, the sooner your page will be added to the online overview. Link to upload your content can be found in the item above (Bold Magazine).
Note: A maximum of one correction round per brand is included for the online page. Additional corrections will be charged. We have too many brand pages to constantly make corrections. This way we can continue to offer the basic pages free of charge.
Advertisement: Deadline: 01-07-2025!
What do we need: a pdf file in the right size and bleed all around. Download the specifications on the right.
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Bold Poster: Deadline: 01-08-2025!
What do we need: a ‘ready-made’ pdf or jpg file.
Dimensions: 100 cm wide x 200 cm high with 5 cm bleed all around.
Download the specifications on the right.
The free poster is only included at: the Start-ups, 4×3 meter stands, 5×4 meter stands and the Luxury Lounge stands.
The poster is not included in the Space Only participation.
Advertisement specifications:
Poster specifications:
BOLD ONLINE SHOP
After your official registration and confirmation of your participation, you will receive an email from us (around March 24, 2025) with a link to your own Bold Online Shop environment. Activate your account by clicking on the link and creating a password. Unfortunately, we can only invite one person per account to the Online Shop. If you want a colleague to be able to get in too, share your login details.
In the online shop you will find various extra options. None of the options are mandatory but are very useful and can make your participation in the exhibition a lot easier.
In the Online Shop you will find, among other things:
Furniture, plants, electricity, internet, visuals & TV options, stand cleaning and waste disposal options.
If you are missing something in the Online Shop, please let us know.
BRABANTHALLS
Below you will find a number of items that are relevant to a trade fair participation in the Brabanthallen. After evaluating the previous edition, we have implemented as many points of improvement as possible to make the next BOLD XXL run more smoothly.
NEW – Horeca pass
It is possible to apply for a catering pass for your company in advance at the Brabanthallen. You will receive one overview and one total invoice for the purchases at the bar afterwards from the Brabanthallen. Apply for the pass now via: servicebalie@brabanthallen.nl stating ‘Horeca BOLD XXL’.
Catering
During the evaluation, it also came out that the hospitality industry could use some improvement. We have received your points and will certainly work on this together with the Brabanthallen.
Surrender – via the webshop
It is possible to provide your own catering at the stand. Think of a barista, cocktails, your own snacks for your guests. The Brabanthallen uses a buyout for this. More information can be found in the Online Shop. If you have any questions, we would like to hear from you and think along with you about what is possible.
Electricity – via the webshop
If you need electricity at your stand, you can order it via the Bold Online Shop.
Park
Via this link (https://parkeren.brabanthallen.nl/) you can buy parking tickets for 1 day or both days of the fair. They are day tickets so you can drive in and out several times on the same day with the same card (if necessary).
Parking is free on the construction and dismantling days before and after the fair.
BRABANTHALLS
PUBLIC TRANSPORT
The Brabanthallen are a 15-minute walk from ’s Herthogenbosch Central Station (Den Bosch).
CAR
The Brabanthallen is easily accessible, near the A2, A59 and A65. And due to its southern location in the Netherlands, this location is also close to the Belgian and German borders.
AIRPORT
Eindhoven Airport (IATA: EIN, ICAO: EHEH) is an international airport. It is the second largest airport in the Netherlands. The airport is 30 minutes from the Brabanthallen.
Everything you want to know, need to know and more….
FAQ
Overview of frequently asked questions
Below you will find answers to the most frequently asked questions and information that is useful to know.
Do you still have a question? Let us know and who knows, we might add it here.
This item will therefore be regularly updated with new questions and answers.
Exhibitor tickets
You need a ticket to access BOLD XXL.
Order your exhibitor ticket below, this will give you access before the fair opens to visitors.
The tickets are free.
Dutch: tickets.bold-opticalfair.nl/nl/
English: tickets.bold-opticalfair.nl/en/
German: tickets.bold-opticalfair.nl/de/
BOLD ONLINE SHOP
Below you will find the link to the Online Shop.
https://bold-onlineshop.nl/
You should have received the login details by e-mail. You can log in with your email address or company name. Please note: only one user is active per stand, so we can only create one account per stand.
Exhibitor parking
Via this link (https://parkeren.brabanthallen.nl/) you can buy parking tickets for 1 day or both days of the fair. They are day tickets so you can drive in and out several times on the same day with the same card (if necessary).
Parking is free on the construction and dismantling days before and after the fair.
When can I build up and dismantle? Start-up, 4x3 meters, 5x4 meters or Luxury Lounge
Because we have different types of stands, we also have different set-up times.
So take a good look at what stand type you have.
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Do you have one of the standard stands, where the base is set up by us (Start-up, 4×3 meters, 5×4 meters or Luxury Lounge). Then the following accrual times apply:
Structure of standard stands:
Saturday 6 September: 18.00 – 19.30 hrs.
Exhibitor access via side entrance hall 1. Building the stand earlier is not allowed, access will be denied.
Sunday 7 September: 07.30 – 09.30 hrs.
Admission for exhibitors from 7.30 am.
Monday 8 September: 08.00 – 09.30 hrs.
Admission for exhibitors from 08.00 hrs.
Opening hours visitors:
Sunday 7 September: 09.30 – 18.00 (+ possible afterparty).
Monday 8 September: 09.30 – 18.00 hrs.
Reduction
Monday 9 September: 18.00 – 21.00 hrs.
When can I build up and dismantle? SPACE ONLY stands
If you have a Space Only stand, the following set-up times apply, unless otherwise discussed with the organization:
Structure of Space Only Stands:
Ask Guusje in advance which loading door you can use for loading and unloading.
Friday 5 September: 08.00 – 20.00 hrs.
Saturday 6 September: 08.00 – 20.00 hrs.
Sunday 7 September: 07.30 – 09.30 hrs.
Admission for exhibitors from 7.30 am.
Monday 8 September: 08.00 – 09.30 hrs.
Admission for exhibitors from 08.00 hrs.
Opening hours Fair:
Sunday 7 September: 09.30 – 18.00 (+ possible afterparty).
Monday 8 September: 09.30 – 18.00 hrs.
Reduction:
Monday 8 September: 18.00 – 21.00 hrs.
Tuesday 9 September: 08.30 – 16.00 hrs.
What about security and suitcase storage?
Security:
There are guards present on Saturday night and Sunday night with dogs. Of course, we would like to emphasize that we are not responsible for theft and/or loss.
Suitcase storage:
Saturday:
It is possible to store all the suitcases with collections on Saturday. (More information about the location of the storage space will follow at a later stage). Exhibitors are allowed to place the suitcases themselves. And then get a ticket on the suitcases and a ticket with the same number. On Sunday morning, the exhibitors can pick up their suitcases again from 08.30 at the hostesses.
Sunday:
This service is available on Sundays from 17:30 to 18:30. After that only in consultation. On Monday morning, the exhibitors can pick up their suitcases again from 08.30 at the hostesses.
Music during the fair
From BOLD there is always a DJ present who plays music from 13.00 until the end of the fair.
Own music in the stand is allowed, provided the sound level does not exceed 70 decibels and the speakers are directed inwards, so that the sound is limited to your own stand. It is important that surrounding stands are not bothered by the music. If these rules are not complied with, Bold reserves the right to confiscate the sound system.
Hotel
TAKE IT EASY, STAY…
BOLD’S CHOICE!
For anyone who wants to stay smart, fast and comfortable in the Den Bosch region.
DEN BOSCH
We have a few hotels that we can recommend to you. Be there on time because availability is limited! And in Den Bosch there are not many hotels.
Golden Tulip Hotel Central
5211 RX | ‘s-Hertogenbosch
Discount code: Bold-Family
EINDHOVEN AIRPORT
Eindhoven Airport (IATA: EIN, ICAO: EHEH) is an international airport.
It is the second largest airport in the Netherlands.
The airport is 30 minutes from the Brabanthallen (exhibition location).