In 1963, Prof. Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. From his vision to extend the Porsche principles and legend beyond the automotive world, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language can still be found in all Porsche Design products today.

THE CONNECTION OF DESIGN AND PERFORMANCE

Porsche Design kicks off 2023 with fascinating new eyewear models that stand for technical sophistication and unique design while at the same time conveying the core of the design brand: pure motorsport DNA. The pursuit of maximum functionality, reducing it to the essentials and overcoming the unknown are reflected in the new products as the essence of the brand. Porsche Design, for example, is expanding its exceptional eyewear concepts with brand new frames and entering a new dimension of perfection, precision and innovation.