Our roots go back to creator Jacques Durand and his eclectic story. Originally an optician, Jacques Durand evolved into a leading eyewear designer. His broad experience, built up alongside Alain Mikli at the outset of his career, was further developed working closely with Philippe Starck at Starck Eyes, and later as project manager for various eyewear brands among which Bugatti eyewear.
Creator Jacques Durand ventured out on his own to expand his search of a renewed approach to eyewear design, devoting his talent and energies to his eyewear concept. It was 2010 and Jacques Durand was launched.
Inspired by contemporary art, architecture and automotive design, Jacques Durand conceives pure, distinctive shapes with distinct outlines. Light and matter are the design playing field — flat frame fronts and clearly defined edges enhance the outline of the shapes.
The design of Jacques Durand frames reveals continuity in evolution. The collection evolves with the same approach to eyewear design that led to the creation of the brand. Iconic shapes are redesigned, and geometric volumes are reinterpreted through the eyes and the know-how of creator Jacques Durand, expanding the boundaries of technical and aesthetic possibilities, experiencing the potential of the design process.