Marquis Emilio Pucci founded the brand in 1947 and quickly earned the nickname “The Prince of Prints” because of his extensive collection of striking prints. His designs combine simple lines with vibrant colors, resulting in a vibrant and sophisticated style. This style creates a holiday feeling that continually evolves in harmony with the brand's rich history.
Today, Pucci is constantly exploring new destinations with a timeless character. Since 2000, the brand has been part of the LVMH portfolio and offers a wide range of products, including ready-to-wear clothing, beach fashion, accessories, a children's line and eyewear collections.