Polar

“POLARIZED Sunglasses since 1993”

Style is the only luxury that is affordable for everyone. POLAR sees sunglasses as a personal expression of your character, feeling, or appearance of yourself. Ever since the launch of the first collection in 1993, the brand's philosophy has been to let craftsmanship, creativity, fashion and communication go hand in hand.

POLAR was founded in the Belluno region, the heart of the traditional eyewear industry. The brand is sold in more than 90 countries and has 25.000 points of sale. POLAR's USPs are; very attractive and fashionable models made of metal, acetate or combinations thereof, a very good price/quality ratio and polarized lenses in the entire collection.

The young design department spots trends and processes them very quickly, so the collection is always up-to-date, commercial and aimed at a broad audience. For example, the Gold-Line was introduced 2 years ago. This exclusive collection with iconic shapes is made entirely of Italian acetate with gold accents. The line is refined and exudes luxury. As you have come to expect from POLAR, the GOLD-Line also has the 'Super-Polarized' lens. The sunglasses are suitable for glazing and have an excellent fit.

POSITION: C03

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