In 1880, Jules Morel followed the seasons and lived in harmony with nature: from farming in spring and summer to making frames in winter. This is how the predecessor of frames was born, the “pince-nez” (directly translated as “nose clip”).
A pioneer in his time, Jules was one of the first to start his own eyewear business at the age of 25. Humble and honest, he strived to create quality frames out of his love for craftsmanship. Proud of his heritage, he divided his time between his appreciation of nature and his passion for designing eyewear. The MOREL company has continued the family tradition for more than 140 years. Equally passionate about quality craftsmanship and respect for the motherland, the company dedicates its knowledge to designing and distributing iconic frames around the world.
Going forward, the 4th generation of the MOREL family strives to develop a socially responsible and collaborative culture, true to the passion and values of Jules Morel.
