MODO, Bold & Light design
MODO is Italian for 'My Way' and refers to the Italian roots of the design brand. It has been around for more than 30 years and even though the brand has now grown into one of the larger independent eyewear brands, the passion and drive for innovation is undiminished.
MODO's head offices are located in trendy Soho in New York and in the fashion city of Milan. The latest trends are spotted there, which are translated by the design team in Sweden. This team is always looking for new technologies and materials that can be combined in innovative ways. As a result, the MODO collection consists of lightweight titanium frames with a luxurious finish and a good price-quality ratio.
MODO does not blindly adopt trends, but interprets them in its own way, creating functional and timeless frames with their own look & feel. As always, the new collection includes many minimalist frames, but there is also room for more expressive shapes with more color. This fall they embrace this trend and we see 'Bold' models in several lines.
Bold as acetate, light as MODO
MODO reinterprets retro shapes with new materials, making them light and offering high wearing comfort. For a 'Bold' look, you need more material, which makes the frame heavier. Due to the use of Hi-Tech plastics, such as R1000, TR-90 and 3D printed PA-12, this is not the case with MODO.
Beta Titanium Air
Of course, it's not just 'Bold' that counts. There are new models for Paper-Thin Ultra, Paper-Thin Rimless and the recently launched Beta Titanium Air is being expanded. These are lightweight titanium frames, with a minimalist aesthetic, developed with MODO's renowned attention to detail. The designs are timeless due to the use of clean lines, the contrasting colors on the inside of the feathers add spice.
Buy a Frame, Help a Child See
MODO's success helps further expand the impact of its social programs, such as Buy a Frame, Help a Child See. With this program, MODO, in collaboration with the SEVA Foundation, provides eye care for less fortunate children in India. To date, more than 1,3 million children have been screened and provided with glasses or medical intervention if necessary. This is of course a wonderful result, from which the children benefit. It is nice for the consumer that by wearing beautiful glasses, they can contribute to a better world.
