Independent. Stylish. Challenging.
YOP! is one of the most renowned German fashion brands in the high segment – designed for design-conscious, confident men and women. YOP! stands for natural seduction and combines on-trend with a touch of extravagance. The products in the field of fashion, bags and shoes, jewelry, watches, glasses frames, body, beach and legwear and living impress with their innovative design and high quality of materials and craftsmanship.
The JOOP! The collection picks up new trends every season, combines creative impulses from the market and remains wearable despite extravagant accents. Beautiful combinations of color in combination with modern shapes and refined designs. The frames impress with their versatility, expressiveness and authenticity.
